Jyväskylä Sinfonia’s audience development aims to make the orchestra's work and its content more familiar for audience. Audience development enables audience to deepen its knowledge about music and the content of it.

Audience development also familiarizes new audience with orchestra's work and, in this way, enhances participation in concerts and all other events orchestra offers. In addition, audience development supports participation and accessibility for the groups that have left out from the activities for several reasons.